Wine in a Sippy Box?

Read an article in the WSJ about how wine makers in France are trying to reclaim a lot of the lost market share to beer products by creating box drink versions of thier product. Seems crazy to me, but I could certainly see the boxed wine being useful at concerts, sporting events, on airlines, etc. But I've never bought a "box-o-wine" before. I wonder if I'd buy a sippy box of wine?

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