Power Pal

Hacking Growth by Sean Ellis & Morgan Brown provides a methodology and playbook for growth hacking, including the team, process, and best practices to make it work. Growth hacking is the process to acquire and retain users with creative and often low-cost strategies, blending marketing, product development, and engineering skills.  Growth hacking takes the lessons of the Lean Startup (which focused on a lean approach to business model and product development) and applies it to customer acquisition, retention, and revenue growth. Part 1: The Method Building Growth Teams The book argues that the traditional organizational structure of companies with product, marketing, design, and engineering being siloed in their own departments results in a lack of communication and collaboration.  This lack of communication and focus makes it difficult to come up with creative approaches to drive user and revenue growth.  By creating a cross-functional growth team, you're able to m...

I just read a great article in McKinsey Quarterly called " Four ways to get more value from digital marketing " by David Edelman, a partner in their Marketing and Sales Practice in Boston. Here is a summary of the four lessons with a couple comments of my own thrown in: 1. Orchestrate an integrated consumer experience. Coordinate activities to engage the consumer throughout an increasingly digital purchase journey. Some examples: TV commercials should offer keywords that can be used later for online searches, links should go to specific places to learn about and buy products, retailers should use the same images and rich descriptions as the manufacturer, shifting of budgets from mass media spending to areas that influence a consumer's evaluation process (presence in stores and online, search engine positioning, content for retailer's web sites, and cultivating recommendations online influencers like bloggers). 2. Inspire customers to help you stretch your market...