Just flipped through a quick slide-show on BusinessWeek titled "Recession Lessons" about companies that were founded during recessions and that have hence been quite successful. Here's the list:
- GE - 1876 (1873 - 96 recesssion) - leveraged US financial system to grow
- Johnson & Johnson - 1887 (1873 - 96 recession) - same
- Allstate - 1931 (Great Depression) - pulled together smart team from collapsed banks, took advantage of financial upheaval
- Morgan Stanley - 1935 (Great Depression) - same
- Krispy Kreme - 1937 (Great Depression) - cheap comfort food when people needed both
- Hewlett-Packard - 1939 - cheap
- Burger King - 1954 (decade's first recession) - rode the expansion of the Interstate Highway System
- Hyatt - 1957 (decade's second recession) - rode the wave of mass standardized travel
- Trader Joes - 1958 - rode demand of discount dry-goods from "Russia scare"
- IHOP - 1958 - piggy-backed on trend of eating cheap lunch and dinner out of your house
- Southwest Airlines - 1971 (before 73-75 recession) - forced them to be frugal
- FedEx - 1973 - kept away other competitors, rode wave of air travel
- Microsoft - 1975 - able to get best talent and put together great team
- CNN - 1980 (during 1980 - 82 recession) - Turner's passion made this possible
- MTV - 1981 - rode the same unbundling that CNN did, started lean with no-name VJ's, helped them in the long-run
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