Power Pal

Hacking Growth by Sean Ellis & Morgan Brown provides a methodology and playbook for growth hacking, including the team, process, and best practices to make it work. Growth hacking is the process to acquire and retain users with creative and often low-cost strategies, blending marketing, product development, and engineering skills.  Growth hacking takes the lessons of the Lean Startup (which focused on a lean approach to business model and product development) and applies it to customer acquisition, retention, and revenue growth. Part 1: The Method Building Growth Teams The book argues that the traditional organizational structure of companies with product, marketing, design, and engineering being siloed in their own departments results in a lack of communication and collaboration.  This lack of communication and focus makes it difficult to come up with creative approaches to drive user and revenue growth.  By creating a cross-functional growth team, you're able to m...