Power Pal

Hacking Growth by Sean Ellis & Morgan Brown provides a methodology and playbook for growth hacking, including the team, process, and best practices to make it work. Growth hacking is the process to acquire and retain users with creative and often low-cost strategies, blending marketing, product development, and engineering skills.  Growth hacking takes the lessons of the Lean Startup (which focused on a lean approach to business model and product development) and applies it to customer acquisition, retention, and revenue growth. Part 1: The Method Building Growth Teams The book argues that the traditional organizational structure of companies with product, marketing, design, and engineering being siloed in their own departments results in a lack of communication and collaboration.  This lack of communication and focus makes it difficult to come up with creative approaches to drive user and revenue growth.  By creating a cross-functional growth team, you're able to m...

Product-Led Growth - How to Build a Product That Sells Itself by Wes Bush outlines a framework for how take a product-led growth approach to growing your SaaS business.  The book covers why product-led growth is of growing importance; how to choose between free trial, freemium, and demo approaches to your go-to-market; and practical tactics on how to understand your value, choose your pricing, and common tools-of-the-trade to guide users to experiencing value in your product.  Although it mentions other approaches, the book focuses entirely on making the free-trial approach work. Part 1: Design Your Strategy Why is Product-Led Growth of Rising Importance Product-led growth (PLG) is a go-to-market strategy that relies on using your product as the main vehicle to acquire, activate, and retain customers.  There are three industry changes happening that are driving companies towards PLG: Startups are more expensive to grow: customer acquisition costs (CAC) have gone up (for ...