Product-Led Growth
Product-Led Growth - How to Build a Product That Sells Itself by Wes Bush outlines a framework for how take a product-led growth approach to growing your SaaS business. The book covers why product-led growth is of growing importance; how to choose between free trial, freemium, and demo approaches to your go-to-market; and practical tactics on how to understand your value, choose your pricing, and common tools-of-the-trade to guide users to experiencing value in your product. Although it mentions other approaches, the book focuses entirely on making the free-trial approach work. Part 1: Design Your Strategy Why is Product-Led Growth of Rising Importance Product-led growth (PLG) is a go-to-market strategy that relies on using your product as the main vehicle to acquire, activate, and retain customers. There are three industry changes happening that are driving companies towards PLG: Startups are more expensive to grow: customer acquisition costs (CAC) have gone up (for ...