Skip to main content

Posts

Showing posts from January, 2013

Why the Customer Development Model instead of the Product Development Model (4 Steps to the Epiphany revisited)

I read the book The Four Steps to the Epiphany about two and half years ago and was convinced that I would revisit the book in the coming years (see my earlier post  where I summarized my initial thoughts on it).  Based on some current thinking I'm doing about new market entry, it seemed like the right time to do that.  As I'm re-reading the book, I'm taking some more detailed notes and thought I'd post them here for reference.  Apologies for them being a bit terse. So, to start, why the customer development model instead of the traditional product development model ? Primary risks in entering any market: do you understand the customers’ needs? do you understand the basis for competition in this market? will those customers purchase and adopt? Traditional approaches are terribly inefficient and often lead to disaster traditional product development model concept/seed vision what’s the product? (features, feasibility) who are the customers? (market